Transcript

WELCOME

Let’s build this course around a basic premise: You should be catering your organizing business to clients who are willing to pay premium pricing for quality services from someone they trust.

We have the first module dedicated to understanding your clients, because it’s important to build your brand and business around who they really are, not who you wish they were. Module 2 is about structuring your business and your pricing in order to best serve them. Module 3 is about connecting with these clients in places where they already are so that they can feel like you have arrived in their lives at exactly the right time, rather than paying for advertising that doesn’t work. Module 4 is on the exact in-home consultation process I use that makes the sale every single time.

The premise of each module is simple: to provide you with the what, why, and how in order to get the outcomes you desire in your business: a client base that is high-end, meaning they can afford to put the time and money into getting organized, and know that it won’t happen in a single day, but trust you exclusively to manage their projects because you understand them and the needs of their family.

By the end of the course, you will have all of the tools and resources for branding yourself, defining your ongoing marketing activities and routines, and selling your services one-on-one. No matter what your background in organizing is, learning or leveling-up the marketing side of your business is crucial. It’s going to help you feel much more organized on your end and bring in the cash that your business needs to do other things.

I also want to point out that the methods you are going to learn in this course will work even if you aren’t comfortable being super-visible online. Your website is extremely important in my opinion, but all of the success I have had came without blogging or any consistent social media, so this course is not going to focus on these tactics much at all, although I will touch on how these can help you if you have the time and interest.

Being a professional organizer is really part personal trainer, part personal assistant, part stylist, and part therapist. There are aspects of each of these professions that you will be building into your brand and using to market yourself the right way.

If you aren’t used to working with wealthy clients that outsource all kinds of things in their life to outside service providers like you without blinking, you’ll probably need to shift your thinking a bit when it comes to marketing and selling your services. That is exactly why I’m here to help.

Know this: when you do business with great clients, your business will energize you. But if you can't attract the right clients and end up taking people on out of desperation, it will burn you out. You absolutely must put thought into who your clients really are, what they really want, and how you can brand your business to be attractive to them. This gets easier over time, so resist the urge to keep re-branding or re-working your services… you have to give your business time to take root in order to grow. I know this is a cheesy metaphor, but consistency is the sunshine your brand needs to bloom!

Recap:

• Success as a professional organizer isn't just about your organizing skills - it's about branding, marketing, and sales routines that can be learned.
• Preventing burnout is part of your job.
• Consistency is the sunshine your goals need in order to be achieved.